The adidas brand has a long history and deep-rooted connection with sport. Its broad and diverse sport portfolio, has enabled the brand to transcend cultures and become one of the most recognized and iconic global brands, on and off the field of play. The adidas Sport purpose is to help athletes of all levels to make a difference – in their game, in their lives, in their world. This core belief guides the way they run the company, how they collaborate with their partners, how they create their products and how they engage with their consumers. Everything at adidas reflects the spirit of their founder Adi Dassler and his mission: to be the best sports brand in the world.