Carl Franz Bally was the first shoe designer in history starting in 1851 in Schonenwerd, Switzerland.The company started with a vision to design exquisitely crafted footwear in the finest leathers.The first collection has been designed putting the focus on the details and the small elements for arefined and sophisticated result.Bally eyewear aims to be recognised for his refined simplicity.The eyewear collection becomes part of the Bally world using concept and details which are part of the brand DNA.This is the starting point of the Bally eyewear new era, and it will be the fil rouge of the future collections.